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Hiring at Macquarie

Advertising Planning

How to develop an effective advertising plan

Planning your advertising strategy is an important step that will help you source a wide pool of high quality candidates through different channels.

SOURCING CHANNELS

The University has a number of sourcing channels to attract candidates:

Generally, online advertisements attract the highest response rate as opposed to print media.

The University’s Jobs with Macquarie Website

Both internal and external positions are advertised on the University’s website Jobs with Macquarie.

Career Websites

Placing advertisements online attracts the active job seeker. The Staffing Advisors, Human Resources, upload the job advertisements to SEEK. Other specialist websites may also be used.

Print Media

Print media is often used to attract candidates who are not actively looking. The University has developed a number of colour advertisement templates to suit a variety of positions. This is to ensure the University’s employment brand is consistent. The advertisements direct candidates to the University’s website to apply. The University has chosen smaller advertisements which reduces costs and encourages candidates to find out more on the University’s website.
Print media also includes ethnic and/or local press.

Industry Journals

Placing advertisements in industry journals may attract candidates who are not actively looking. It is also a more customised strategy for hard to fill positions.

Informal Networks

Staff are encouraged to use their informal networks to publicise job vacancies. All applications will need to be completed through Taleo.

International Recruitment

One of the best methods to target international candidates is through the use of internet recruitment sites such as SEEK.

Other ways of attracting international candidates include:

  • specialist websites
  • advertising in international journals (for example, New Scientist for research positions)
  • informal networks
  • networking opportunities
  • head hunting
  • advertising in the local papers or job websites of targeted countries
  • international search companies
  • advertising through social networking sites, such as LinkedIn.

Casual Recruitment

Casual employment registers (pools) are used in the University to help identify and engage casual staff.